Strategy and operations for a direct customer channel.

The work covered the customer offer and how the channel would run.

Results

What the work changed.

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TBCCustomer engagementApproved figure to add

TBCCommercial performanceApproved figure to add

TBCOperating performanceApproved figure to add

Client perspective

In their words.

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Project details

Client: Kraft Heinz
Focus: Direct-to-consumer channel
Altture’s role: Strategy and operation

The work

The challenge and our role.

The challenge

For a brand used to selling through others, a direct customer channel calls for a different approach to the offer, the customer journey and the day-to-day operation.

What we did

Altture worked on the direct-to-consumer strategy and the operation behind it for a Kraft Heinz portfolio brand.

The Outcome

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Start a conversation

What are you working on?

Tell us what you want to build or change. We’ll discuss a practical first step.

Start the conversationOpens an email to iain@altture.com