@import url('https://fonts.googleapis.com/css2?family=Instrument+Sans:wght@400;500;600;700&display=swap');

:root{--ink:#111525;--slate:#566474;--cool:#eef1f3;--line:#dce1e5;--mint:#8aedd4;--violet:#8c74fe;--cobalt:#373eff;--max:1280px;--ink-surface:radial-gradient(ellipse 96% 90% at 51% 49%,transparent 39%,rgba(0,0,0,.5) 100%),radial-gradient(ellipse 52% 84% at 75% 53%,rgba(55,62,255,.22),rgba(55,62,255,.065) 48%,transparent 77%),radial-gradient(ellipse 50% 82% at 38% 44%,rgba(138,237,212,.055),transparent 72%),linear-gradient(115deg,#020304 0%,#07090e 52%,#020304 100%)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:24px}
body{margin:0;background:#fff;color:var(--ink);font:400 17px/1.48 'Instrument Sans',Arial,sans-serif;-webkit-font-smoothing:antialiased}
h1,h2,h3,p{margin:0}
h1,h2,h3{font-weight:600;letter-spacing:-.044em;line-height:1.05}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
button{font:inherit}
a:focus-visible,button:focus-visible{outline:3px solid var(--cobalt);outline-offset:5px}
.shell{width:min(calc(100% - 112px),var(--max));margin-inline:auto}
.skip-link{position:absolute;left:-10000px;top:8px;background:#fff;padding:10px;z-index:20}.skip-link:focus{left:8px}
.site-header{position:relative;z-index:10;background:#fff;border-bottom:1px solid #f0f1f2}
.header-inner{height:91px;display:flex;align-items:center;justify-content:space-between;gap:48px}
.brand{display:block;width:108px;flex:none}.brand img{width:100%;height:auto}
.site-nav{display:flex;align-items:center;gap:36px;font-size:14px;font-weight:500}
.site-nav a{white-space:nowrap;transition:color .2s}.site-nav a:hover{color:var(--cobalt)}
.site-nav .nav-contact{margin-left:24px;border-bottom:1px solid var(--ink);padding:8px 0;display:flex;gap:28px;align-items:center}
.nav-contact span{font-size:20px;line-height:1}
.menu-toggle{display:none}
.hero{background:#fff}
.hero-inner{min-height:0;padding-top:70px;padding-bottom:35px;display:flex;flex-direction:column;align-items:flex-start}
.eyebrow{font-size:11px;font-weight:600;letter-spacing:.085em;text-transform:uppercase;line-height:1.3}
.hero .eyebrow{display:flex;align-items:center;gap:11px;margin-bottom:34px;color:var(--slate)}
.eyebrow-line{display:block;width:32px;height:2px;background:var(--cobalt)}
.hero h1{max-width:1110px;font-size:clamp(66px,6vw,88px);line-height:1.015}
.hero-explainer{max-width:615px;margin-top:26px;color:var(--slate);font-size:19px;line-height:1.48}
.primary-action{margin-top:22px;display:inline-flex;align-items:center;justify-content:space-between;gap:34px;min-width:220px;background:var(--ink);color:#fff;padding:15px 17px 15px 20px;font-size:14px;font-weight:600;transition:background .2s,transform .2s}
.primary-action:hover{background:var(--cobalt);transform:translateY(-2px)}
.primary-action span{font-size:22px;line-height:.8;font-weight:400}
.client-proof{background:#fff}
.proof-inner{border-top:1px solid var(--line);padding-top:20px;padding-bottom:46px}
.proof-label{font-size:11px;letter-spacing:.065em;text-transform:uppercase;font-weight:600;color:var(--slate)}
.logo-row{display:grid;grid-template-columns:repeat(9,minmax(0,1fr));align-items:center;gap:19px;margin-top:24px}
.logo-slot{height:50px;display:flex;align-items:center;justify-content:center;overflow:hidden;filter:grayscale(1);opacity:.66;transition:filter .2s,opacity .2s}
.logo-slot:hover{filter:grayscale(0);opacity:1}
.logo-slot img{width:auto;height:auto;object-fit:contain;max-height:37px;max-width:100%}
.logo-btv img{max-width:114px}.logo-kraft img{max-width:117px}.logo-ruijter img{max-width:78px;max-height:50px}.logo-ayu img{max-width:88px;max-height:46px;filter:invert(1)}.logo-atom img{max-width:100px;filter:brightness(.55)}.logo-awake img{width:116px;max-width:none;max-height:none;filter:brightness(.55)}.logo-abinbev img{max-width:82px;filter:brightness(0)}.logo-bat img{max-width:82px}
.logo-zx span{font-size:18px;letter-spacing:-.05em;font-weight:700;white-space:nowrap;line-height:1}.logo-zx small{font-size:8px;letter-spacing:.11em;display:block;text-align:center;margin-top:2px}
.selected-work{background:var(--cool);padding:124px 0 128px}
.section-heading{display:grid;grid-template-columns:1fr 2fr;align-items:start;gap:60px;margin-bottom:59px}
.section-heading .eyebrow{color:var(--slate);padding-top:10px}
.section-heading h2{font-size:clamp(44px,4vw,59px)}
.work-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:22px;align-items:start}
.work-feature{min-width:0}.work-image,.capability-visual{height:400px;overflow:hidden}
.work-image{background:#dfe4e7;position:relative}.work-image img:first-child{width:100%;height:100%;object-fit:cover;object-position:68% center;filter:saturate(.85)}.work-image .work-detail-image{position:absolute;left:21px;bottom:20px;width:210px;height:138px;object-fit:cover;border:7px solid var(--cool);box-shadow:0 12px 28px #11152532}
.work-feature-secondary{padding-top:64px}
.capability-visual{background:var(--ink-surface);color:#fff;padding:31px 33px;display:flex;flex-direction:column;justify-content:space-between}
.diagram-intro{text-transform:uppercase;letter-spacing:.1em;font-size:10px;font-weight:600;color:var(--mint)}
.diagram-step{border-top:1px solid #ffffff55;display:grid;grid-template-columns:40px 1fr 24px;align-items:center;gap:8px;min-height:78px}
.diagram-step span{font-size:11px;color:#ffffffaa}.diagram-step strong{font-size:21px;font-weight:500;line-height:1.13;letter-spacing:-.03em}.diagram-step i{font-style:normal;font-size:22px;color:var(--violet)}
.diagram-footnote{font-size:11px;color:#ffffff9b;align-self:flex-end}
.work-meta{display:flex;justify-content:space-between;gap:12px;margin-top:22px;padding-top:12px;border-top:1px solid #cbd3d8;color:var(--slate);font-size:12px}
.work-meta span:first-child{color:var(--ink);font-weight:600}
.work-feature h3{font-size:clamp(27px,2.3vw,35px);max-width:600px;margin-top:22px}
.work-feature p{max-width:530px;color:var(--slate);font-size:16px;margin-top:12px;line-height:1.55}
.more-work{display:inline-block;font-size:14px;font-weight:600;border-bottom:1px solid var(--ink);margin-top:63px;padding-bottom:9px}.more-work span{margin-left:22px;font-size:18px}
.services{padding:130px 0 143px}
.services-heading{display:grid;grid-template-columns:1fr 2fr;align-items:start;gap:60px;margin-bottom:61px}.services-heading .eyebrow{color:var(--slate);padding-top:10px}.services-heading h2{font-size:clamp(44px,4vw,59px)}
.service-list{border-top:1px solid var(--line)}
.service-item{border-bottom:1px solid var(--line);display:grid;grid-template-columns:60px minmax(250px,1fr) minmax(240px,.9fr);align-items:center;column-gap:20px;padding:30px 0;min-height:137px}
.service-index{font-size:12px;color:var(--slate)}.service-item h3{font-size:clamp(26px,2.5vw,34px)}.service-item p{font-size:16px;color:var(--slate);max-width:350px}.service-arrow{font-size:24px;justify-self:end;font-weight:400;color:var(--cobalt)}
.approach{background:var(--ink-surface);color:#fff;padding:130px 0 142px}
.approach-layout{display:grid;grid-template-columns:1fr .87fr;gap:95px;align-items:center}
.approach .eyebrow{color:var(--mint);margin-bottom:34px}
.approach h2{font-size:clamp(46px,4.5vw,65px);margin-bottom:30px}
.approach-copy>p:not(.eyebrow){font-size:19px;color:#d3d7df;max-width:530px}.approach-copy .approach-note{margin-top:23px;font-size:16px!important;color:#aeb6c5!important}
.squad-diagram{border:1px solid #ffffff44;padding:14px 30px 26px;background:#ffffff08}
.squad-row{display:grid;grid-template-columns:38px 1fr;grid-template-rows:auto auto;gap:3px 12px;border-bottom:1px solid #ffffff39;padding:22px 0}
.squad-row span{grid-row:1/3;color:var(--violet);font-size:12px;font-weight:600;padding-top:4px}.squad-row strong{font-size:24px;line-height:1.1;font-weight:500;letter-spacing:-.025em}.squad-row small{font-size:13px;color:#b9c1cd}
.squad-conclusion{display:flex;justify-content:space-between;align-items:center;background:var(--mint);color:var(--ink);font-size:20px;font-weight:600;padding:16px 19px;margin-top:24px}.squad-conclusion span{font-size:24px;font-weight:400}
.contact{padding:130px 0 148px}.contact-layout{display:grid;grid-template-columns:1fr 2fr;gap:60px}.contact .eyebrow{color:var(--slate);padding-top:11px}.contact h2{font-size:clamp(52px,5.5vw,78px)}.contact p:not(.eyebrow){font-size:18px;color:var(--slate);margin-top:26px}.contact-link{display:inline-flex;align-items:center;margin-top:33px;border-bottom:1px solid var(--ink);padding-bottom:7px;font-weight:600;font-size:15px}
.footer{background:var(--ink-surface);color:#fff;padding:35px 0 45px}.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:25px}.footer img{width:157px;height:auto}.footer span{font-size:12px;color:#c0c8d2}
@media(max-width:1000px){.shell{width:min(calc(100% - 72px),var(--max))}.site-nav{gap:22px}.site-nav .nav-contact{margin-left:3px}.hero-inner{min-height:565px}.hero h1{font-size:clamp(58px,6.8vw,75px)}.logo-row{grid-template-columns:repeat(5,1fr);gap:10px 26px}.approach-layout{gap:50px}.work-image,.capability-visual{height:350px}}
@media(max-width:720px){.shell{width:calc(100% - 38px)}.header-inner{height:74px}.brand{width:106px}.menu-toggle{display:block;border:0;background:transparent;font-size:14px;font-weight:600;padding:10px 0 10px 10px}.site-nav{display:none;position:absolute;left:0;right:0;top:74px;background:#fff;box-shadow:0 10px 20px #1115251a;padding:22px 19px 28px;align-items:stretch;gap:0;flex-direction:column}.site-nav.open{display:flex}.site-nav a{padding:13px 0;border-bottom:1px solid var(--line)}.site-nav .nav-contact{margin:0;border-bottom:1px solid var(--ink);justify-content:space-between}.hero-inner{min-height:0;padding-top:63px;padding-bottom:68px}.hero .eyebrow{margin-bottom:38px}.hero h1{font-size:clamp(47px,11vw,63px);line-height:1.035}.desktop-break{display:none}.hero-explainer{font-size:17px;margin-top:29px;max-width:490px}.primary-action{margin-top:27px}.proof-inner{padding-top:18px;padding-bottom:32px}.logo-row{grid-template-columns:repeat(3,1fr);gap:11px 15px;margin-top:18px}.logo-slot{height:39px}.logo-slot img{max-height:30px}.logo-zx span{font-size:15px}.logo-zx small{font-size:6px}.selected-work{padding:78px 0 82px}.section-heading,.services-heading{display:block;margin-bottom:38px}.section-heading .eyebrow,.services-heading .eyebrow{padding:0;margin-bottom:23px}.section-heading h2,.services-heading h2{font-size:clamp(39px,9.3vw,52px)}.work-grid{display:block}.work-feature-secondary{padding-top:58px}.work-image,.capability-visual{height:auto;aspect-ratio:1.35}.work-image img{height:100%}.work-image .work-detail-image{width:139px;height:91px;left:9px;bottom:9px;border-width:4px}.capability-visual{padding:20px}.diagram-step{min-height:62px;grid-template-columns:26px 1fr 17px}.diagram-step strong{font-size:17px}.diagram-footnote{font-size:9px}.work-feature h3{font-size:28px}.work-feature p{font-size:15px}.more-work{margin-top:42px}.services{padding:78px 0 95px}.service-item{grid-template-columns:27px 1fr 23px;gap:7px 11px;min-height:0;padding:26px 0}.service-index{grid-row:1/3;align-self:start;padding-top:5px}.service-item h3{font-size:25px}.service-item p{grid-column:2;grid-row:2;font-size:15px}.service-arrow{grid-column:3;grid-row:1/3;align-self:start}.approach{padding:80px 0 90px}.approach-layout{display:block}.approach h2{font-size:clamp(42px,10vw,58px)}.approach-copy>p:not(.eyebrow){font-size:17px}.squad-diagram{margin-top:43px;padding:8px 20px 20px}.squad-row strong{font-size:20px}.contact{padding:83px 0 94px}.contact-layout{display:block}.contact .eyebrow{padding:0;margin-bottom:30px}.contact h2{font-size:clamp(48px,11vw,68px)}.contact p:not(.eyebrow){font-size:16px}.footer-inner{align-items:flex-start;flex-direction:column;gap:24px}}
@media(max-width:720px){.logo-awake img{max-height:none;width:105px}.service-item{grid-template-columns:27px 1fr}.service-item p{grid-column:2;grid-row:2}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* Opening study 05: a fixed five-case composition. Selecting a case swaps it into the feature position. */
html{scroll-behavior:auto}
.header-inner{height:76px}
.site-nav .nav-contact{border:0;padding:0;display:block}
.hero-inner{min-height:clamp(485px,60vh,680px);padding:55px 0 45px;align-items:center;justify-content:center;text-align:center}
.hero h1{max-width:1280px;font-size:clamp(56px,5.7vw,84px);line-height:1.035;letter-spacing:-.058em}
.hero-word{display:inline-block;margin-right:.07em;color:var(--ink)}
.hero-word--mint{--word-accent:var(--mint);--word-color:var(--mint)}
.hero-word--violet{--word-accent:var(--violet);--word-color:var(--violet)}
.hero-word--cobalt{--word-accent:var(--cobalt);--word-color:var(--cobalt)}
@media(hover:hover) and (pointer:fine) and (prefers-reduced-motion:no-preference){
  .hero-word:hover{color:transparent;-webkit-text-fill-color:transparent;background-image:radial-gradient(circle 108px at var(--spot-x,50%) var(--spot-y,50%),var(--word-color) 0% 24%,color-mix(in srgb,var(--word-color) 68%,var(--ink)) 55%,var(--ink) 100%);background-repeat:no-repeat;background-clip:text;-webkit-background-clip:text}
}
@media(prefers-reduced-motion:reduce){.hero-word{transition:none}}
.proof-inner{width:min(calc(100% - 40px),1560px);border:0;padding:0 0 61px;display:block}
.proof-label{color:#69717a;font-size:13px;font-weight:500;letter-spacing:0;text-transform:none;line-height:1.3;text-align:center}
.logo-row{grid-template-columns:repeat(9,minmax(0,1fr));gap:12px;margin-top:23px}
.logo-slot{height:58px;overflow:visible}
.logo-kraft img{width:100%;max-width:123px}
.logo-ayu img{max-width:90px;max-height:31px;filter:none}
.logo-atom img{max-width:112px}
.logo-abinbev img{max-width:94px}
.logo-zx span{font-size:24px}
.logo-zx small{font-size:9px}
.selected-work{background:#fff;padding:0 0 74px}
.selected-work .shell{width:min(calc(100% - 40px),1560px)}
.case-grid{display:grid;grid-template-columns:2fr 1fr 1fr;grid-template-rows:repeat(2,minmax(0,1fr));gap:14px;height:clamp(365px,33vw,520px)}
.case-tile{appearance:none;border:0;padding:0;position:relative;isolation:isolate;display:block;min-width:0;width:100%;height:100%;overflow:hidden;border-radius:14px;background:#dce0e2;color:#fff;text-align:left;cursor:pointer;transform:translateZ(0)}
.case-tile[data-slot="0"]{grid-area:1/1/3/2}
.case-tile[data-slot="1"]{grid-area:1/2/2/3}
.case-tile[data-slot="2"]{grid-area:1/3/2/4}
.case-tile[data-slot="3"]{grid-area:2/2/3/3}
.case-tile[data-slot="4"]{grid-area:2/3/3/4}
.case-kraft{view-transition-name:case-kraft}
.case-btv{view-transition-name:case-btv}
.case-draftline{view-transition-name:case-draftline}
.case-leadership{view-transition-name:case-leadership}
.case-narrative{view-transition-name:case-narrative}
.case-tile::after{content:"";position:absolute;z-index:0;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.34),transparent 36%,rgba(0,0,0,.06) 48%,rgba(0,0,0,.64));transition:background .25s}
.case-tile.is-featured::after,.case-tile:hover::after,.case-tile:focus-visible::after{background:linear-gradient(180deg,rgba(0,0,0,.32),transparent 37%,rgba(0,0,0,.04) 45%,rgba(0,0,0,.66))}
.case-photo{position:absolute;inset:0;width:100%;height:100%;max-width:none;object-fit:cover;transition:transform .45s ease}
.case-tile:hover .case-photo{transform:scale(1.025)}
.case-kraft .case-photo{object-position:66% center}
.case-btv .case-photo{object-position:center 35%}
.case-draftline .case-photo{object-position:100% center;transform:scale(1.25);transform-origin:right center}
.case-draftline:hover .case-photo{transform:scale(1.28)}
.case-logo,.case-confidential{position:absolute;z-index:2;top:18px;right:19px}
.case-logo{display:block;object-fit:contain;max-height:38px;width:112px;filter:brightness(0) invert(1)}
.case-logo-btv{width:124px}
.case-btv .case-logo-btv{filter:brightness(0)}
.case-logo-abinbev{width:93px}
.case-logo-draftline{width:96px;height:42px;object-fit:cover;filter:invert(1) contrast(10);mix-blend-mode:screen}
.case-confidential{font-size:12px;line-height:1.1;font-weight:600;letter-spacing:.02em;text-align:right;text-shadow:0 1px 8px #0008}
.case-title{position:absolute;z-index:2;left:19px;right:19px;bottom:18px;font-size:clamp(16px,1.4vw,22px);font-weight:600;line-height:1.08;letter-spacing:-.035em;text-wrap:balance;text-shadow:0 1px 12px rgba(0,0,0,.35)}
.case-tile.is-featured .case-title{left:32px;right:32px;bottom:31px;max-width:680px;font-size:clamp(30px,2.7vw,43px);letter-spacing:-.045em}
.case-tile.is-featured .case-logo,.case-tile.is-featured .case-confidential{top:25px;right:30px}
.case-tile.is-featured .case-logo-kraft{width:135px}
.case-tile.is-featured .case-logo-btv{width:155px}
.case-tile.is-featured .case-logo-draftline{width:135px;height:65px}
::view-transition-group(case-kraft),::view-transition-group(case-btv),::view-transition-group(case-draftline),::view-transition-group(case-leadership),::view-transition-group(case-narrative){animation-duration:.8s;animation-timing-function:cubic-bezier(.22,.68,0,1)}
.case-progress{display:flex;align-items:center;justify-content:center;gap:1px;min-height:32px;margin-top:19px}
.case-progress-step{appearance:none;display:block;position:relative;border:0;padding:0;width:27px;height:32px;background:transparent;cursor:pointer;transition:width .25s ease}
.case-progress-step::before{content:"";position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);border-radius:100px;width:8px;height:8px;background:#a0a2a4;transition:width .25s ease,background .25s ease}
.case-progress-step:hover::before{background:#4e5156}
.case-progress-step[aria-current="true"]{width:42px}
.case-progress-step[aria-current="true"]::before{width:31px;background:var(--ink)}
@media(max-width:1000px){.hero-inner{min-height:520px}.hero h1{font-size:clamp(55px,6.3vw,68px)}.proof-inner{padding-bottom:52px;display:block}.proof-label{text-align:center}.proof-label br{display:none}.logo-row{margin-top:20px}.case-title{font-size:17px}.case-tile.is-featured .case-title{font-size:clamp(30px,3.5vw,38px)}}
@media(max-width:720px){.header-inner{height:74px}.hero-inner{min-height:410px;padding:65px 0 50px}.hero h1{font-size:clamp(45px,11vw,61px);line-height:1.04}.proof-inner{padding-bottom:35px}.proof-label{font-size:12px}.logo-row{margin-top:18px}.selected-work{padding:0 0 66px}.selected-work .shell{width:calc(100% - 26px)}.case-grid{grid-template-columns:repeat(2,minmax(0,1fr));grid-template-rows:350px repeat(2,170px);gap:12px;height:auto}.case-tile{border-radius:12px}.case-tile[data-slot="0"]{grid-area:1/1/2/3}.case-tile[data-slot="1"]{grid-area:2/1/3/2}.case-tile[data-slot="2"]{grid-area:2/2/3/3}.case-tile[data-slot="3"]{grid-area:3/1/4/2}.case-tile[data-slot="4"]{grid-area:3/2/4/3}.case-logo,.case-confidential{top:11px;right:12px}.case-logo{width:85px;max-height:28px}.case-logo-btv{width:92px}.case-logo-draftline{width:80px;height:34px}.case-confidential{font-size:10px;max-width:90px}.case-title{left:12px;right:10px;bottom:13px;font-size:15px}.case-tile.is-featured .case-title{left:23px;right:23px;bottom:23px;font-size:clamp(28px,8vw,36px)}.case-tile.is-featured .case-logo,.case-tile.is-featured .case-confidential{top:20px;right:20px}.case-tile.is-featured .case-logo-kraft{width:112px}.case-tile.is-featured .case-logo-btv{width:125px}.case-tile.is-featured .case-logo-draftline{width:112px;height:54px}.case-progress{margin-top:21px}}
@media(max-width:720px){.logo-row .logo-slot img{max-width:100%}}
@media(max-width:420px){.case-grid{grid-template-rows:320px repeat(2,145px)}.case-title{font-size:14px}}
@media(hover:none){.case-tile .case-title{opacity:1;transform:none}.case-tile::after{background:linear-gradient(180deg,rgba(0,0,0,.35),transparent 34%,rgba(0,0,0,.58))}}
@media(prefers-reduced-motion:reduce){.case-photo,.case-title,.case-tile::after,.case-progress-step,.case-progress-step::before{transition:none}::view-transition-group(case-kraft),::view-transition-group(case-btv),::view-transition-group(case-draftline),::view-transition-group(case-leadership),::view-transition-group(case-narrative){animation-duration:0s}}

.promise{background:var(--ink-surface);color:#fff}
.promise-inner{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(280px,.85fr);align-items:center;gap:clamp(44px,6vw,88px);min-height:clamp(560px,72svh,680px);padding-top:96px;padding-bottom:100px}
.promise h2{max-width:760px;font-weight:500;letter-spacing:-.037em}
.promise-lead{display:block;font-size:clamp(40px,3.7vw,53px);line-height:1.13}
.promise-support{display:block;max-width:700px;margin-top:30px;font-size:clamp(25px,2.1vw,29px);font-weight:400;line-height:1.34;letter-spacing:-.027em}
.promise-emphasis{color:var(--mint)}
.promise-art{width:100%;max-width:440px;height:auto;justify-self:end}
@media(max-width:1000px){.promise-inner{grid-template-columns:minmax(0,1.4fr) minmax(240px,.8fr);gap:36px}.promise-lead{font-size:clamp(36px,4vw,44px)}.promise-support{font-size:clamp(23px,2.5vw,27px)}}
@media(max-width:720px){.promise-inner{display:flex;flex-direction:column;align-items:flex-start;justify-content:center;gap:32px;min-height:600px;padding-top:82px;padding-bottom:84px}.promise-lead{font-size:clamp(32px,8.4vw,39px);line-height:1.16}.promise-support{font-size:clamp(21px,5.5vw,24px);line-height:1.35;margin-top:24px}.promise-art{width:100%;max-width:none;align-self:stretch}}

/* The three service cards keep the explanation visible; colour and shape respond to hover. */
.services{padding:105px 0 124px}
.services-heading{display:block;margin-bottom:44px}
.services-heading h2{font-size:clamp(44px,4vw,59px);text-wrap:balance}
.service-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;border:0}
.service-card{--active-bg:var(--cool);--active-fg:var(--ink);background:var(--cool);color:var(--ink);border-radius:14px;min-width:0;min-height:410px;padding:30px 30px 34px;display:flex;flex-direction:column;justify-content:space-between;transition:background-color .35s ease,color .35s ease,border-radius .5s cubic-bezier(.22,.7,.2,1)}
.service-card--mint{--active-bg:var(--mint)}
.service-card--violet{--active-bg:var(--violet)}
.service-card--cobalt{--active-bg:var(--cobalt);--active-fg:#fff}
.service-card .service-index{font-size:64px;line-height:1;letter-spacing:-.085em;font-weight:400;color:currentColor;opacity:.28;transition:opacity .35s ease}
.service-card-copy{max-width:310px}
.service-card h3{font-size:clamp(27px,2.4vw,34px);line-height:1.08;letter-spacing:-.045em;font-weight:600;margin-bottom:18px}
.service-card p{max-width:300px;font-size:16px;line-height:1.48;color:currentColor;opacity:.78}
@media(hover:hover){.service-card:hover{background:var(--active-bg);color:var(--active-fg)}.service-card--mint:hover{border-radius:48px 14px 14px 48px}.service-card--violet:hover{border-radius:48px}.service-card--cobalt:hover{border-radius:14px 48px 48px 14px}.service-card:hover .service-index{opacity:.5}}
.service-card--mint:focus-visible{background:var(--mint);border-radius:48px 14px 14px 48px}
@media(max-width:920px){.service-list{gap:12px}.service-card{min-height:380px;padding:25px}.service-card .service-index{font-size:55px}.service-card h3{font-size:27px}.service-card p{font-size:15px}}
@media(max-width:720px){.services{padding:78px 0 92px}.services-heading{margin-bottom:35px}.services-heading h2{font-size:clamp(34px,9.7vw,38px)}.service-list{grid-template-columns:1fr;gap:12px}.service-card{min-height:260px;padding:25px 25px 27px}.service-card .service-index{font-size:47px}.service-card-copy{max-width:100%}.service-card h3{font-size:28px;margin-bottom:10px}.service-card p{font-size:15px;max-width:330px}}
@media(prefers-reduced-motion:reduce){.service-card,.service-card .service-index{transition:none}}

/* An illustrative team assembles from the client's people, Altture and specialists. */
.operating{background:#fff;border-top:1px solid var(--line);padding:106px 0 113px}
.operating-inner{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,.95fr);gap:clamp(65px,9vw,130px);align-items:center}
.operating-visual{margin:0;min-width:0}
.operating-art{background:var(--ink-surface);border-radius:16px;aspect-ratio:1.25;overflow:hidden;position:relative;isolation:isolate}
.team-symbols{position:absolute;width:0;height:0;overflow:hidden}
.team-roster{position:absolute;inset:0}
.team-person{--person-fill:#ffffff13;--person-border:#ffffff5c;appearance:none;position:absolute;left:var(--x);top:var(--y);width:16.5%;aspect-ratio:1;transform:translate(-50%,-50%);border:1px solid var(--person-border);border-radius:12px;background:var(--person-fill);color:#fff;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:5px;cursor:pointer;overflow:hidden;transition:left .8s cubic-bezier(.22,.7,.2,1),top .8s cubic-bezier(.22,.7,.2,1),width .8s cubic-bezier(.22,.7,.2,1),opacity .42s ease,transform .42s ease,background .4s ease,border-color .4s ease;z-index:1}
.team-person:nth-child(1){--portrait-position:0% 0%}.team-person:nth-child(2){--portrait-position:50% 0%}.team-person:nth-child(3){--portrait-position:100% 0%}
.team-person:nth-child(4){--portrait-position:0% 50%}.team-person:nth-child(5){--portrait-position:50% 50%}.team-person:nth-child(6){--portrait-position:100% 50%}
.team-person:nth-child(7){--portrait-position:0% 100%}.team-person:nth-child(8){--portrait-position:50% 100%}.team-person:nth-child(9){--portrait-position:100% 100%}
.team-person:nth-child(2){--portrait:url('assets/team-portrait-head-of-innovation.png');--portrait-size:cover;--portrait-position:center 38%}
.team-person:nth-child(4){--portrait:url('assets/operating-partner-iai-colour.png');--portrait-size:cover;--portrait-position:center 38%}
.team-person:nth-child(5){--portrait:url('assets/operating-partner-jh-colour.png');--portrait-size:cover;--portrait-position:center 38%}
.team-person:nth-child(6){--portrait:url('assets/team-portrait-venture-lead.png');--portrait-size:cover;--portrait-position:center 38%}
.team-person:nth-child(7){--portrait:url('assets/team-portrait-ai-specialist.png');--portrait-size:cover;--portrait-position:center 38%}
.team-person:nth-child(9){--portrait:url('assets/team-portrait-media-strategy.png');--portrait-size:cover;--portrait-position:center 38%}
.team-person::after{content:"";position:absolute;inset:35% 0 0;background:linear-gradient(transparent,#07101ec9);opacity:0;pointer-events:none;transition:opacity .3s ease}
.team-person svg{display:block;width:47%;height:47%;flex:none}
.team-person span{display:none;position:absolute;z-index:1;bottom:8px;left:5px;right:5px;font-size:11px;line-height:1.08;font-weight:600;letter-spacing:-.02em;text-align:center;color:#fff}
.team-person:hover,.team-person:focus-visible{border-color:#fff;transform:translate(-50%,-50%) scale(1.06)}
.team-person:focus-visible{outline:2px solid #fff;outline-offset:3px}
.team-person[data-group="client"].is-selected{background:var(--mint);color:var(--ink);border-color:var(--mint)}
.team-person[data-group="altture"].is-selected{background:var(--violet);color:var(--ink);border-color:var(--violet)}
.team-person[data-group="specialist"].is-selected{background:var(--cobalt);color:#fff;border-color:var(--cobalt)}
.team-stage[data-phase="assembled"] .team-person.is-selected{left:var(--final-x);top:var(--final-y);width:24%;z-index:3;cursor:default;background-image:var(--portrait,url('assets/team-portraits-contact-sheet.png'));background-size:var(--portrait-size,300% 300%);background-position:var(--portrait-position);background-repeat:no-repeat;color:#fff}
.team-stage[data-phase="assembled"] .team-person.is-selected svg{display:none}
.team-stage[data-phase="assembled"] .team-person.is-selected::after{opacity:1}
.team-stage[data-phase="assembled"] .team-person.is-selected span{display:block}
.team-stage[data-phase="assembled"] .team-person:not(.is-selected){opacity:0;transform:translate(-50%,-50%) scale(.65);pointer-events:none}
.team-squad-name{position:absolute;bottom:10.5%;left:0;right:0;text-align:center;color:#fff;font-size:16px;font-weight:600;letter-spacing:-.025em;opacity:0;transform:translateY(5px);transition:opacity .5s ease .4s,transform .5s ease .4s}
.team-stage[data-phase="assembled"] .team-squad-name{opacity:1;transform:none}
.team-caption{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px 18px;margin-top:17px;color:var(--slate);font-size:13px;line-height:1.4}
.team-legend{display:flex;flex-wrap:wrap;align-items:center;gap:10px 20px}
.team-legend>span{display:inline-flex;align-items:center;gap:7px;white-space:nowrap}
.team-key{display:block;width:11px;height:11px;border-radius:3px;flex:none}
.team-key--client{background:var(--mint)}.team-key--altture{background:var(--violet)}.team-key--specialist{background:var(--cobalt)}
.team-controls{display:flex;align-items:center;justify-content:space-between;gap:16px}
.team-status{font-size:13px;color:var(--slate)}
.team-stage[data-phase="assembled"] + .team-caption .team-status{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.team-reset{appearance:none;border:0;border-bottom:1px solid currentColor;background:none;color:var(--ink);padding:0 0 3px;font-size:13px;font-weight:600;white-space:nowrap;cursor:pointer}
.team-reset:hover{color:var(--cobalt)}
.operating-story{max-width:570px}
.operating h2{font-size:clamp(51px,4.9vw,70px);max-width:570px;margin-bottom:34px}
.operating p{font-size:clamp(20px,1.65vw,23px);line-height:1.43;letter-spacing:-.02em;max-width:560px}
.further-reading{background:var(--ink-surface);color:#fff;padding:93px 0 110px}
.further-reading-layout{display:block}
.further-reading-intro{display:flex;align-items:end;justify-content:space-between;gap:48px;margin-bottom:42px}
.further-reading-intro h2{font-size:clamp(39px,3.5vw,51px);max-width:550px}
.further-reading-intro p{color:#c0c7d1;font-size:16px;line-height:1.5;max-width:340px}
.reading-list{border-top:1px solid #ffffff38}
.reading-story{display:grid;grid-template-columns:minmax(230px,28%) minmax(0,1fr);align-items:center;gap:clamp(38px,6vw,94px);padding:31px 0;border-bottom:1px solid #ffffff38}
.reading-story--reverse{grid-template-columns:minmax(0,1fr) minmax(230px,28%)}
.reading-image{display:block;grid-column:1;grid-row:1;aspect-ratio:1.65;border-radius:11px;overflow:hidden;background:#d9dfe3;transition:border-radius .35s ease}
.reading-story--reverse .reading-image{grid-column:2}
.reading-image img{width:100%;height:100%;object-fit:cover;transition:transform .55s ease}
.reading-story--reverse .reading-image img{object-position:center 44%}
.reading-copy{display:flex;flex-direction:column;align-items:flex-start;grid-column:2;grid-row:1;min-width:0}
.reading-story--reverse .reading-copy{grid-column:1}
.reading-type{font-size:13px;font-weight:600;color:var(--mint);margin-bottom:14px}
.reading-title{font-size:clamp(29px,3vw,43px);font-weight:600;letter-spacing:-.045em;line-height:1.09;max-width:780px}
.reading-summary{font-size:16px;line-height:1.45;color:#c0c7d1;max-width:560px;margin-top:15px}
.reading-action{font-size:14px;font-weight:600;color:var(--mint);margin-top:23px;display:inline-flex;transition:color .2s ease}
.reading-story:hover .reading-image,.reading-story:focus-visible .reading-image{border-radius:27px}
.reading-story:hover img,.reading-story:focus-visible img{transform:scale(1.045)}
.reading-story:hover .reading-action,.reading-story:focus-visible .reading-action{color:#fff}
.further-reading a:focus-visible{outline-color:var(--mint)}
.contact{background:linear-gradient(108deg,var(--mint) 0%,#9be0df 29%,#b6a9f0 62%,#9aa5ff 100%);color:var(--ink);padding:104px 0 113px}
.contact-layout{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(310px,.8fr);gap:clamp(55px,8vw,135px);align-items:end}
.contact .eyebrow{color:var(--ink);opacity:.66;padding:0;margin-bottom:28px;font-size:12px}
.contact h2{font-size:clamp(50px,5.2vw,74px);line-height:1.04;letter-spacing:-.055em;max-width:740px}
.contact-action{padding-bottom:5px}
.contact .contact-action p{color:var(--ink);font-size:20px;line-height:1.42;max-width:490px;margin:0 0 28px}
.contact-link{display:inline-flex;align-items:center;justify-content:center;min-height:60px;padding:16px 25px;margin:0;border:0;border-radius:10px;background:var(--ink);color:#fff;font-size:15px;font-weight:600;transition:background-color .25s ease,border-radius .35s cubic-bezier(.22,.7,.2,1)}
.contact-link:hover{background:#2c3450;border-radius:28px}
.contact-link:focus-visible{outline-color:var(--ink)}
.contact-note{display:block;margin-top:14px;color:var(--ink);opacity:.76;font-size:13px;line-height:1.35}
@media(max-width:900px){.contact-layout{gap:45px}.contact h2{font-size:clamp(46px,5.7vw,60px)}.contact .contact-action p{font-size:18px}}
@media(max-width:720px){.contact{padding:76px 0 83px}.contact-layout{display:block}.contact .eyebrow{margin-bottom:23px}.contact h2{font-size:clamp(46px,11.3vw,58px)}.contact-action{margin-top:34px;padding:0}.contact .contact-action p{font-size:17px;margin-bottom:24px}.contact-link{min-height:58px;width:100%;padding-inline:18px}.contact-note{margin-top:12px}}
@media(max-width:900px){.operating-inner{gap:42px}.operating h2{font-size:clamp(44px,5vw,58px)}.operating p{font-size:19px}.team-caption,.team-status,.team-reset{font-size:12px}.team-legend{gap:8px 12px}}
@media(max-width:720px){.operating{padding:79px 0 84px}.operating-inner{display:flex;flex-direction:column-reverse;align-items:stretch;gap:40px}.operating h2{font-size:clamp(46px,11vw,60px);margin-bottom:28px}.operating p{font-size:18px;line-height:1.45}.operating-art{aspect-ratio:1.25}.team-person{border-radius:8px}.team-person span{font-size:9px}.team-squad-name{font-size:12px}.team-caption,.team-status,.team-reset{font-size:12px}.team-controls{align-items:flex-start}.further-reading{padding:76px 0 84px}.further-reading-intro h2{font-size:38px}}
@media(max-width:900px){.reading-story{gap:36px}.reading-title{font-size:clamp(27px,3.3vw,34px)}.reading-summary{font-size:15px}}
@media(max-width:720px){.further-reading-intro{display:block;margin-bottom:30px}.further-reading-intro p{margin-top:15px}.reading-list{margin-top:0}.reading-story,.reading-story--reverse{display:flex;flex-direction:column;align-items:stretch;gap:20px;padding:30px 0 34px}.reading-image{width:100%;aspect-ratio:1.75}.reading-copy{display:flex}.reading-type{margin-bottom:10px}.reading-title{font-size:clamp(28px,7vw,34px)}.reading-summary{font-size:15px;margin-top:12px}.reading-action{margin-top:18px}}
@media(prefers-reduced-motion:reduce){.team-person,.team-squad-name,.reading-image,.reading-image img,.reading-action,.altture-action .action-icon{transition:none}}

/* Shared capability navigation. The submenu grows as the remaining pages are built. */
.nav-capabilities{position:relative}
.nav-capabilities-toggle{appearance:none;border:0;background:transparent;color:inherit;font:inherit;font-weight:500;padding:0;display:inline-flex;align-items:center;gap:9px;white-space:nowrap;cursor:pointer;transition:color .2s}
.nav-capabilities-toggle:hover,.nav-capabilities.is-open .nav-capabilities-toggle{color:var(--cobalt)}
.nav-chevron{width:7px;height:7px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:translateY(-2px) rotate(45deg);transition:transform .2s}
.nav-capabilities.is-open .nav-chevron{transform:translateY(2px) rotate(225deg)}
.nav-submenu{display:none;position:absolute;top:calc(100% + 20px);left:-17px;z-index:20;min-width:226px;padding:8px;background:#fff;border:1px solid var(--line);box-shadow:0 14px 32px #11152517}
.nav-capabilities.is-open .nav-submenu{display:grid}
.site-nav .nav-submenu a{display:block;padding:11px 12px;line-height:1.3}
.site-nav .nav-submenu a:hover{background:var(--cool)}
.site-nav .nav-submenu a[aria-current="page"]{color:var(--cobalt);font-weight:600}
@media(max-width:720px){
  .nav-capabilities-toggle{width:100%;justify-content:space-between;padding:13px 0;border-bottom:1px solid var(--line)}
  .nav-submenu{position:static;min-width:0;padding:3px 0 9px 15px;border:0;box-shadow:none}
  .site-nav .nav-submenu a{padding:10px 0}
}
@media(prefers-reduced-motion:reduce){.nav-capabilities-toggle,.nav-chevron{transition:none}}

.selected-work-more{display:flex;justify-content:flex-end;margin-top:24px}
.selected-work-more a{font-size:15px}
@media(max-width:720px){.selected-work-more{margin-top:23px}}

/* Quiet secondary action shared by work, capability and editorial pages. */
.altture-action{display:inline-flex;align-items:center;gap:13px;width:max-content;max-width:100%;font-size:15px;font-weight:600;line-height:1.35;text-decoration:none}
.altture-action .action-icon{display:grid;flex:none;place-items:center;width:34px;height:34px;border:1px solid var(--line);border-radius:9px;background:#fff;color:var(--ink);font-size:21px;font-weight:400;line-height:1;transition:background-color .2s ease,color .2s ease,border-color .2s ease,border-radius .25s ease,transform .2s ease}
.altture-action:hover .action-icon,.altture-action:focus-visible .action-icon{border-color:var(--ink);background:var(--ink);color:#fff;border-radius:13px;transform:translateX(3px)}
.altture-action--light .action-icon{border-color:#ffffff5b;background:#ffffff17;color:#fff}
.altture-action--light:hover .action-icon,.altture-action--light:focus-visible .action-icon{border-color:var(--mint);background:var(--mint);color:var(--ink)}